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This domain ienglish.ae had the following on the homepage, "To provide the best possible English education and testing in a nurturing environment that models integrity and excellence." We observed that the website said " Setting an ideal example of remodelling by showing initiative, modifying the perception of training while, redesigning and replacing the conventional old approach with new and modern English training." It also stated " Im Awad Hamad, a student at iEnglish Language Institute. Mashallah; the teaching methods being followed here and the institute setup is unique and innovative; I have never seen su." The header had english training institute dubai as the highest ranking keyword. It was followed by english training institute in dubai, english training institute uae, and english training institute in uae which isn't as ranked as highly as english training institute dubai. The next words the site used was learn english in dubai. learn english in uae was also included but will not be viewed by search crawlers.